UPC Knows Your Industry


UPC has been partnering with businesses to design and manufacture stunning fixtures for over 41 years. Our uncompromised attention to detail, understanding of the consumer product industry and superior craftsmanship have positioned us as a leader in creating displays for a variety of industries. From ideation, through production and logistics, our goal is to develop a long-standing mutually beneficial relationship as your one-stop shop for all your display needs, be that for unique displays, our pre-designed Adaptables line, or ready to ship catalog displays. We know your industry and more importantly we know how to improve sales.


Your one-stop shop for all your display needs


Madison, WI is home to our 120,000 sq. ft. state-of-the-art facility where we design, engineer, manufacture, package, warehouse, and ship. Possessing the capabilities to do this all under one roof affords us the ability to control each and every process resulting in cost savings, value, accurate timing, and controlled quality. Ultimately, we want you to embrace us as your “in-house” display company. This vertically integrated concept provides an opportunity for you to choose one or all of our services – a la carte style.


Card image cap
Stationery and Gift

Professional experience and superior knowledge in the Stationery and Gift industry that is second to none.

Learn More
Card image cap
Home and Housewares

A premier leader in designing and manufacturing displays for the Home and Housewares industry.

Learn More
Card image cap
Sports and Recreation

Specializing in stunning and unique displays for the Sports and Recreation industry.

Learn More

Unique Displays



If you can imagine it UPC can design it


UPC is best known for innovative consumer product fixtures. But we offer so much more. From complete retail stores and "shop in shops" appliance vignettes, free standing displays, tradeshow booths, to countertop P.O.P. displays. UPC’s design, engineering and manufacturing teams collaborate to craft visually appealing displays using a wide array of processes and materials. We have a comprehensive understanding of consumer purchasing and familiarity with retail display requirements and specifications. UPC has the knowledge to create displays that capture traffic and increase profits.

View Unique Displays Gallery


Card image cap
Studio Builds

We make more than displays, we create environments. Be that a permanent retail space or a temporary tradeshow Booth.

Learn More
Card image cap
Free Standing Displays

Creativity makes UPC a forerunner in designing and manufacturing free standing displays for any commercial space.

Learn More
Card image cap
Countertop Displays

Point of purchase displays are one of the most effective and inexpensive ways to increase sales and sell through.

Learn More

Catalog Displays



In-stock ready to ship retail displays



UPC has a large selection of in-stock ready to ship retail displays for Cards, Stationery, and Gifts. These offerings range from traditional inline fixtures and freestanding floor models to smaller counter top displays. We also have a sizable selection of slotwall fixtures and acssesories in stock. No matter your display needs we have a catalog solution for you. Order online for next day shipping or contact our friendly customer service staff to answer any questions you might have.

Shop Online Catalog

Card image cap
Spinner Displays

Upright freestanding floor and countertop spinner displays that hold between 18 to 192 card pockets.

Shop Catalog
Card image cap
Inline and Traditional

Inline and Traditional card displays for inline display of product in retail or trade show settings.

Shop Catalog
Card image cap
Racks

Clear Racks for cards or miscellaneous items. Useful to display product on slotwall or on countertops.

Shop Catalog

Adaptables™



No Design Costs

No Engineering Costs

Shorter Lead Times


We strive to provide our customers with cost-effective display solutions to meet any budget. Options such as value engineering and pre-engineered solutions can be less expensive alternatives to a custom display. Adaptables are a line of proven successful displays that can be tailored to suit your products and brand. Adaptables cater to a wide range of presentations including merchandising fixtures, P.O.P, premiums, sample boards, and demo carts. This unique approach offered exclusively by UPC saves you time and money, rewarding you with the "BEST VALUE." We encourage you to review the Adaptables offerings and see how we can "adapt" to you and your brand!

Learn About Adaptables




HealthShields™



UPC is proud to bring you HealthShield™, a line of personal protective equipment (PPE) products designed to help keep people safer by reducing possible contact with hazardous airborne elements such as the coronavirus (COVID-19). You can easily purchase HealthShield™ products at our online store or contact us directly for bulk orders, custom sizes, special materials, or custom printing.

HealthShield Website

Protecting Lives, One HealthShield™ at a Time.




Be Outdoors™



Be Outdoors™ is a new line of products that has been created for those who have a passion for beautiful outdoor spaces and the important resource that nature provides. Featuring items such as games, home décor, collectibles, memorabilia and American heritage products. One of the important missions for the brand is to raise awareness and support the important efforts of land and animal conservation groups. When consumers purchase Be Outdoors™ products, they can feel good knowing that they too are supporting the cause to help preserve our beautiful natural resources for generations to come.

Be Outdoors Website